Customer Logged Area - Mapfre Brazil

In 2016, Mapfre's Client Logged Area underwent a total reformulation, and I took part in this project, working with information architecture, wireframes and prototype.

PROBLEM

Mapfre's Client Logged Area was obsolete, it had a complicated architecture for the client and it was very difficult to navigate and also visually poor. Our main focus was to restructure everything so that the client could solve their problems in full (or almost in full) in their personal area.

WIREFRAMES & SITEMAP

As we had a reduced team, and we had already had a conversation with the related areas of Mapfre, we started to restructure the site map. With that, we had a broader view of the whole project, and after validating with the client what we have designed, we started to make the wireframes.

With the Axure software, we design navigable medium-fidelity wireframes, so that the customer really understood what we were going to deliver and also to identify possible adjustments. We thought of a modular structure working with cards so that way, with the various products, we obtained a fluid and easy layout to diversify.

In addition, as the design was responsive, it was much easier to fix the breaks without losing a lot of information.

FINAL LAYOUT

After all the information architecture and prototyping work, we reached the final layout. The cards were the great highlight for their diversity and ease of use, and the interface (oh the interface!), our UI Designer did a great job translating faithfully everything we designed and by giving a special touch with his creation.

FINAL CONSIDERATIONS

This project done for Mapfre was one of the most rewarding projects to see completed. The customer's feedback was very positive because if we had a logged area where the customer could not solve their problems before, after the new area, Mapfre could have a considerable return, resulting in a decrease in their costs with service and clients’ complaints.